You know your company and what it does inside and out. How it adds value to customers, what is the best way to do your craft, and when your product or services are most needed. But can you turn this beneficial information into a social media plan? Are you able to translate your knowhow into a few posts every week? If not, here’s how you can make a post every day for your business from understanding your company inside and out. This article will show how you can grab daily attention on one of the most effective marketing tools ever, social media.

You create buckets to fill—that’s it. Buckets on benefits. Buckets on features. Buckets on your company’s origin. A seasonal bucket for summer when your customers use your product. Think all of the benefits your customer gets when they work with you, AND when those benefits occur. Or think of every single feature your product/service has.

Typically you start by building awareness with the benefits your product (or problems customers have when they don’t use it). Once customers know what you do (are aware), then you hit them with features showing how your product/services are effective.

“These buckets,” Dan Nelken writes in A Self-Help Guide for Copywriters, “should be simple, obvious places to start. If they’re too obvious, you’re on the right track. They aren’t meant to be super deep or insightful. These are surface areas. Like digging for oil, you identify surface areas you think might lead to riches and then you take a drill into them.”

Even more, buckets can be features, benefits, locations, types of customers, a time, etc. So if you’re trying to reach 30-40 year old’s in the Houston area about your restaurant on the Galveston coast you could post about:

• a sunset dinner being the perfect date night (time)

• How you’re next to the gulf so your Red Snapper recipe is extra fresh (location)

• The interior design direction and themes of your restaurant (features)

• Or reshare a customer review or article about how you’re now one of the hottest cocktail spots for a Saturday night

Another example is if you’re an interior designer. Say you want to reach homeowners in the River Oaks and Memorial areas who have had their homes for 10+ years. You can post about:

• How you specialize in remodels

• How you helped other customers in their area

• That a specific design feature is in demand

• Customers who used your interior design services love to host and show off their property

Social media helps small businesses out every day. It’s just about knowing how to share all the interesting work you’re doing. Your work connects with needy customers, so take advantage of these powerful platforms by reaching out today and capturing these needy customers.